For years, woman have been searching for a way to add natural-looking, long-lasting color to their hair - without damaging it. Unfortunately, the products available offer either temporary hair color that may not look natural, or permanent color that looks beautiful, but may cause irreversible damage from ingredients such as ammonia, which wears away hair protein.

Today all this has changed. Introducing Effect of Nature, the all-new, permanent hair colorant that delivers totally gorgeous, natural-looking results without a trace of harmful ammonia, peroxide or alcohol. Now you can color hair gently and with confidence - even if your hair is permed or chemically treated - in your choice of a wide range of luxurious shades.

What else makes Effect of Nature so different? It's a water-activated, foaming hair colorant. Water-activated means that there is no seperate chemical developer to worry about - because Effect of Nature mixes with tap water, nothing more. And because Effect of Nature is a no-mess mousse, it couldn't be easier to use.

This unique hair colorant will help you cover your gray or give your hair an exciting new look with rich color that really lasts. Plus, Effect of Nature's special ingredients leave your hair luminous and shining with health.

What hair colorant could offer you more?

Lasting color like nature made. It's what you've been waiting for; a permanent hair colorant that won't damage your hair. Effect of Nature is a revolutionary new product that mixes with warm tap water to deliver truly lasting color.

Through the process called polymerization, Effect of Nature's rich color molecules bond inside your hair - so the color can't wash away. Despite repeated shampooing, your new Effect of Nature shade will stay true. And the look is incredibly natural!

Whether you're looking for superb gray coverage or to change or enchance your natural shade, Effect of Nature offers lush, long-lasting color for all types of hair. No matter which Effect of Nature shade you choose, you'll enjoy tremendous color fastness that fades on tone slowly, so there's no sharp boundary between the hair you've colored and your original shade. However, we don't recommend using Effect of Nature to dramatically lighten your existing color.

Gently does it. When it comes to coloring hair, we believe that safe and gentle is the only way to go. Effect of Nature, the water-activated, foaming hair colorant, is kind to your hair. Just think about it. This unique, breakthrough formula contains absolutely no ammonia - so it can't weaken or damage your hair. And we use not a drop of hydrogen peroxide or alcohol, either. The only thing you mix the Effect of Nature colorant powder with is warm tap water.

Simplicity itself Using Effect of Nature's unique mousse formula is fast, clean and oh-so-easy-to use. It's simple, one-step process that involves warm tap water instead of a seperate chemical developer. It's the stress-free, mess-free way to color!

All you do is mix the Effect of Nature colorant power with water, shake to create an easy-to-apply mousse, and massage into your hair. Follow with Effect of Nature shampoo. That's all there is to it! Best of all, Effect of Nature is a pleasure to use; because it contains no harmful ammonia, there's no unpleasant odor.

Hair that's soft and luminousHair that shines. Hair you love to touch, hair with silky body and gleaming highlites.

Effect of Nature not only gives you lustrous, natural-looking hair color, it will make your hair look brighter and healthier - more manageable, too! And your hair's new shine and depth will last as long as your gorgeous new shade.

Now, you can finally enjoy permanent color without damaging your hair. In fact, Effect of Nature leaves your hair looking healthier and better conditioned than ever!

If you have questions or need additional information, please do not hesitate to contact our Staff by telephone
(800) 917-2566, fax to (815) 461-7711
or
E-mail: effectinfo@robertcraig.com

Sincerely yours,

ADVANTAGE COSMETICS, INC.
South Plainfield, New Jersey 07080